I am a person that really enjoys reminiscing over the good, the bad, the glorious, and even the ugly moments of life. It must run in my family, as my mother is an avid scrapbooker, and my brothers are all tremendous storytellers (and their favorite material is drawn from past family experiences).

Online marketing is one of the best ways for independent professionals to attract clients. You don’t have to leave home. You don’t have to spend time and money on rubber chicken lunches. Your car stays in the garage: no parking, tolls, or gas. Instead, you reach thousands of prospects all over the world (and a surprising number who live down the block).

Marketing consultants and web designers often create checklists of items to include on your website. You hear about the need to have a headline, compelling opening paragraph, bullets and a lot more. You realize you need an “about” page and a page that describes your ideal clients.