Archive for June, 2008

Top Tips To Inject Personality Into Your Copywriting

There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from “buying a brand” to “buying the person behind the brand”.

5 Tips To Get More Prospects To Trust What You Say

The third step to the 7 secrets of advertising is to get more prospects to trust what you say.

Take it for granted that no-one believes you. Now, that sounds rather blunt, doesn’t it? But people don’t know you so why would they believe what you say?

5 Top Ways To Get More Prospects To Take Notice Of Your Advertising

The number one secret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all, if they don’t even notice you, that’s a done deal and you’ve totally wasted your money.

There’s a whole bunch of ideas you could use, and here’s 5 top ways to get you started.

How To Prosper From Resale Rights

Resale rights have become popular with the popularity of the Internet. A very similar idea called reprint rights existed before the Internet. If you owned reprint rights to an article, a piece of music, or a work of art, you could make copies of the work and sell them. When the Internet became popular, this idea was translated to the electronic medium, and since printing was no longer required, the term resale rights became more common.

Appointment Letters – Tips To Get Your Foot In The Door

When working with businesses on letters they send to potential clients trying to get an appointment with them, we often see the same mistakes being made over and over when we look at their existing letters.

To help you not make the same mistakes, here are our top 10 tips for effective appointment letters.

Getting Inside Your Customers Heads

When you are in business, your task is to meet the wants, desires and needs of your customers. Easy!

This is much harder than it sounds. Each person is totally unique and if you look at their individual wants, desires and needs you will never be able to satisfy them all and you will go broke trying.

Where To Get Ideas For Articles That Connect With Customers

You want to write those information-packed articles that get readers clicking back to your website. You have a great affiliate product and you know people seek useful information that you can provide them. What’s the best way to create articles that spur readers to buy? The answer is creating articles from your own information base as pertains to your product.

3 Effective Strategies To Get More Prospects To Read Your Ad Till The End

The second step to the 7 secrets of advertising is to get more prospects to read your ad till the end. After all, if we don’t get to fully inform our reader how can we expect them to make a buying decision. And fully informed means, reading your ad right to the very end.

Video – The Next Wave Of Small Business Marketing

One of the strongest trends for small business is the need to build connections with your clients -giving them an insight into who you are and what you do. You need to do that through words, stories or parables and testimonials. Written words can only go so far.

Everything You Should Know About Envelopes

Envelopes are used for posting letters and packages and are used to provide security and clarity so that a letter or item can be posted safely to the address that it is meant for. In our lives we are surrounded by envelopes and many of us receive a number of correspondences by mail every day yet I doubt that many of us have ever spent time to think about the humble envelope – where it originated or how many different types of envelopes there are.