Archive for June, 2008

Web Site Copywriting Not Working? Add Beef To Your Benefits

Recently, while sorting through my e-mail messages, I found this question from an e-zine subscriber:

I’ve recited the copywriting mantra – features and benefits, features and benefits – over and over again. My sales letters practically scream benefits. But I am not getting results. What’s going on?

How To Hire a Ghost Writer To Write Articles For Your Company Website Or Blog

Have you never needed an article and had writers block? You get stuck and just can’t seem to get your thoughts down on paper. Getting writers block happens to the best writers and if you’re in business and need extra content for your website or blog, hiring a ghost writer may be just the answer for you. Hiring a writer for your company articles makes good since if you’re too busy to write them yourself.

The Single Biggest Mistake Small Business Owners Make With Their Advertising

Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising.

The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that’s how to advertise successfully. After all, aren’t those companies successful?

Self Confidence in Songwriting Is Critical, Heres How to Believe In Yourself

Self confidence in songwriting is critical, here’s how to believe in yourself and your songwriting with a lesson from hit songwriter Hugh Prestwood.

I attended a seminar where Hugh Prestwood gave a songwriting lesson and an explanation of his process of songwriting.

Song Dynamics Are Central To The Art Of Songwriting And Music

Song dynamics are central to the art of songwriting and music. Learn this songwriting craft so your song development goes to the next level.

What’s the big deal you might ask? The answer usually is, without dynamics the song gets boring fast.

Great Googley Moogley, I Hear You’re Engaged!

At least you hope someone is when it comes to your articles. At the heart of affiliate marketing is a need to connect with your readers through your information articles. Readers who happen upon your content, in whatever way, want to stay where they land and learn something. They want vibrant articles that keep them reading. These types of articles are entertaining while being informative.

Action Verbs Lift Your Songwriting As They Abandon Passive Verbs

Action verbs lift your songwriting as they abandon passive verbs. Passive verbs are death to most songs.

Learning about how to use active verbs and how to avoid using passive verbs is important to songwriting.

You want your characters to take action, be exciting and interesting. Use verbs to create action, excitement and interest in your song.

How to Write Songs, Here’s the Secret of Power Nouns

How to write songs, here is the secret of power nouns. Using power nouns is the secret that all great songwriters use but very few amateur songwriters understand about how to write song lyrics.

Successful songwriting requires you the songwriter to use nouns or names to catch the listener’s interest. Not just any nouns but nouns that will make your listeners take notice.

Song Lyrics – Improve Your Songwriting by Creating Stable and Unstable Parts

Learn how to improve song lyrics and your songwriting by creating stable and unstable parts in songs. Sometimes the whole tune is unstable but don’t let it happen by chance.

Another way to look at this concept of tension in music to look at whether what you are writing has the effect of making your tune feel stable or unstable. When it feels unstable it needs the tension released.

Moving From Usa To Italy, My Story

I studied the postcard closely, probably for the hundredth time. White stuccoed homes dotted the mountainside, their red tiled roofs gleaming in the afternoon sun. Mountains and hills rose up in indigo shadows in the distance. Beautiful. Idealic. If I peered through my magnifying glass, I could just make out dark dots which I knew to be purple clusters of grapes hanging from vertical rows of green vines.