Archive for October, 2008

To Attract Clients, Replace Your Boring Elevator Speech With Stories

By CathyG at 22 October, 2008, 12:00 am

Have you ever gone to a networking lunch where you sat through half a dozen elevator speeches that put you to sleep? These self-introductions tend to be dreary and boring because they follow a predictable fill-in-the-blanks pattern.

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Ebook Security: A Growing Concern

By robertoms2003 at 21 October, 2008, 12:00 am

These days, the main concern of the ebook authors is security of their online publications. There are people who buy Ebook and sell it for their own profit. Even, sometimes, the stories are distributed through emails or shared through the Internet by different customers.

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The Best Ways To Make Money Online

By ttmw at 21 October, 2008, 12:00 am

Several years ago, people just used the internet to send e-mails and view websites. Today people use it to earn money. At the moment the freelance writing industry is thriving. The demand for freelance writers with the necessary skills is growing at a rapid rate. But freelance writing is not for everyone, and several factors will have to be considered if you want to earn money online in this manner.

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Electronic Submission for the Article Writer

By pitorian at 20 October, 2008, 12:00 am

Shorthand pad in hand with the stubby little pencil, running from one headline story to the next; the picture of a journalist. That is how I always viewed them anyway, how things have changed through the times of internet, computers and word processing programs. Technology is brilliant, time saving and the question always comes up; what did we do without it? We somehow managed to cope.

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Your Web Design Is The Footing For Internet Marketing Success

By shadostarr at 20 October, 2008, 12:00 am

Any kind of company that you build, whether it’s on the Internet or in a brick and mortar environment, will need to have the right tools so that it can be properly marketed. When it comes to companies in cyberspace, the web design that you choose is just as important as the location where more traditional businessmen put their stores in another era. Remember that Internet marketing needs a different foundation than that of the brick and mortar place, and following several important steps in web design will put you further ahead of the competition.

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Why Writing for the Web is Different

By musebay at 18 October, 2008, 12:00 am

Every day, we are deluged by all kinds of copies (that is, advertising in print, radio, television or online). Often we are not conscious of them, but I guess in our little ways we subconsciously filter which copies work and which don’t. Personally, the ultimate test whether a copy succeeds or not is if I am persuaded to buy a product, try a service, or even inquire about something that has caught my interest.

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2 Steps in Writing an Effective Web Copy

By musebay at 18 October, 2008, 12:00 am

Most online instructions on how to write effective copy for the web revolve around details and tips regarding keywords, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with keywords, all in an effort to jack up the chances of your site landing on the top results of search engines.

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Make It or Break It with Headlines

By musebay at 18 October, 2008, 12:00 am

Anyone who has experienced trying to read the front page of a daily paper that measures 13 by 22 inches knows how headlines wrestle for a reader’s attention. Although the page layout has a lot to do with which piece is read first, the way a headline is worded can also make or break a story. Let’s put it this way: a so-so story with an extremely catchy headline might prove to be disappointing, but it will still be read. The same story with a humdrum headline will be dismissed in a split-second.

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Why I Like Things Short Online

By musebay at 18 October, 2008, 12:00 am

I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading a wide variety of works changed my mind. The challenge to any writer is to make the article clear, concise, and readable. After all, the purpose of writing is to express. The simpler the language, the more people understand and appreciate what I write. The wider my audience, the more effective my writing becomes.

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Choosing Your Target Audience on the Web

By musebay at 18 October, 2008, 12:00 am

As a writer by profession and passion alike, I know that knowing your audience is a cardinal rule in the practice. The explanation is simple. If I am writing for a supposedly intellectual bunch of people in the academe, I put an air of sophistication in my language. When I write for a more general audience, I intentionally make it simple and direct. It is not only a matter of preference; it is a matter of courtesy. Ultimately, it is ensuring that what I write is read, understood, and appreciated.

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