Archive for November, 2008

Get Your Story Across to Get the Action You Want: Lessons for Writing a Book

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and above all accurately so they will be guided by its light.

–Joseph Pulitzer

Internet Marketing To Attract Clients Who Are Perfect For Your Professional Practice

Independent professionals (such as lawyers, financial advisors, coaches, and consultants) can grow their practices through internet marketing. Imagine: no more driving to rubber chicken networking lunches or speaking to groups after a busy day of serving your current clients. But with a few copywriting tips, you can use internet marketing to screen your prospects. You can grow your practice with not just More Clients but More Ideal Clients.

The Single Sales Letter Landing System

Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your landing page.

Internet Marketing Tip: Business is Slow? Be Your Own Best Client

A few weeks ago, I was explaining to “Linda” why I couldn”t accept her invitation to a networking event. “I”ve just gotten really busy and I need to invest time in marketing,” I explained. “Of course you”re probably at a stage where your marketing takes care of itself.”

Most Powerful Internet Marketing Tactic That Ramps Up Your Sales

What if you learned how to boost up your sales right off the charts starting today?

There is a simple tactic, when applied in any business will ramp up its product sales right through the roof.

Do you want to make massive money right from your website? If you answered yes, make sure you apply this tip instantly.

What? Your Trademark is a Color!

Being a business litigation lawyer in Los Angeles for sometime I often find that people are confused about just what is a trademark. Under the modern definition of the term trademark a trademark is a designation used to identify and distinguish the goods of a person. Thus the role that the designation must play to become a trademark is to identify the source of one sellers goods and distinguish that source from other sources.

Covering Letters And Article Proposals For Book Authors

The purpose of a covering letter is to let the editor know your name, address, telephone number, the title and length of the piece you are submitting. It is also a matter of common courtesy to include a polite introductory paragraph when you are contacting someone you have probably never met. You should, however, bear in mind that no matter how gentle and kind your editors disposition, he or she will not be the slightest bit interested in your personal life. A lengthy discourse on your home, family and the reasons which led you to take up a career is of no consequence. All that the editor wants to know about is what you have submitted, and whether you have any relevant experience in the publishing world.

Technical Article Writing And Submission

A lot of married women, who have kids have reached a well established pinnacle and are well qualified in their field of expertise. Why should a retiree or stay at home mom give up or refrain from using all that experience, when they can employ their skills and share their knowledge via technical article writing and submission.

How To Write a Sales Letter That Converts

Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages but usually do not put them together in the same way the owner of the successful landing page did.

How To Plan Your Sales Letter Theme

Perhaps the most important part of creating a sales letter is planning your sales letter theme. How you select your theme, of course, will all depend on how you plan to generate traffic.