Archive for November, 2008

How To Write Headlines For Sales Letters

By webjestic at 13 November, 2008, 12:00 am

Headlines in sales letters are important in catching people’s attention. No matter how convincing the body of the sales letter is, if the headline is boring and uninteresting, there is a big chance that the target reader would not read or pay attention to the letter. So make sure that you exert time and effort in creating great and attractive headlines. Even in newspapers and magazines, headlines are used to pique the interest of readers. Headlines are all the more crucial in online writing since Web users are not very patient in reading sales copy. In most cases, Web visitors just scan through most online letters and texts.

Affiliate Marketing – Create Passive Income With Affiliate Products And Services

By greenhouse at 2 November, 2008, 12:00 am

Affiliate marketing can be even more lucrative once you have chosen a niche and have at least a small list. It will help you to make money very quickly while you are building your credibility and visibility on the internet.

The Sales Letter Call To Action, Why It’s Necessary

By webjestic at 1 November, 2008, 12:00 am

Call to action is a part of the sales letter that compels readers into responding positively to your sales pitch. Believe it or not, people need to have a reason to make an action. It seems that Isaac Newton’s First Law of Motion, which states that an object will stay in motion or at rest unless an outside force acts on it, also applies to human beings. People are usually not compelled to buy or do something if not triggered or provoked. Thus, a call to action is essential in making a successful sales letter because it is helpful in sealing the deal.

The Power of a PS in Sales Letters

By webjestic at 1 November, 2008, 12:00 am

PS in sales letters is usually a short sales pitch placed after your signature. Not all sales letters have PS, which is short for postscript. But superb sales letters almost always have it. Why? Because people tend to immediately look or scroll down to the end of the letter after reading the headlines. Only after reading what is written in the postscript, which literally means after writing, would most readers go back to the body of the letter. According to research, individuals often check out the headlines then scroll immediately down to the postscript to determine what the letter is all about. Just imagine how many interested readers you would have missed had you not written a postscript in your sales letter.

Keep Your Sales Letters Simple

By webjestic at 1 November, 2008, 12:00 am

Simple sales letters are the best when converting readers into customers. Great marketing gurus and prolific copywriters often say that sales letters should be kept simple, short and straight to the point. Starting from the headlines, words that you need to use should be plain and easily understood by majority of your readers. Even if you are selling a product to graduate school students, you do not have to use words that are complicated and have several connotations. Although the length of the letter does not really matter that much, it would still be best to convey all the things that you have to say in a concise and simple way.

Why Your Trademark Might Be Your Most Valuable Asset

By RKlein at 1 November, 2008, 12:00 am

When trying to identify what your most valuable business asset, most people might fail to recognize the value of their goodwill. Goodwill is what makes people return to your company for repeat sales. The greatest symbol of your goodwill is your trademark. Which brings us to define what exactly a trademark is and why is it so valuable.