Learning copywriting has changed the way I write. Although my professional writing credits include print feature stories and a published book, copywriting enhanced my skills in three surprising ways. First, it forced me to think of the reader. Second, it forced me to focus on delivering benefits of what I was writing. Finally, copywriting helped me focus on results: what is the reader supposed to do?
30-Jan-2009
29-Jan-2009
I asked my 24 year old son how he used websites when he bought something. This is what he said, quote:
“I expect the websites to already know what I want when I get there.”
29-Jan-2009
Writing a novel can be tough at best, but the writing of a western novel requires extensive knowledge of the time period. You cannot base your knowledge on what you have seen on the movies or television. If you do not have the knowledge you need to write a traditional western adventure novel then you will have to do some research.
28-Jan-2009
Perhaps you are one of the lucky or hard working ones that have managed to give up smoking and you feel that you could share your techniques or tips with the world to offer some support to those looking to give up or stop smoking. You may have discovered that sure win strategy or habit breaking formula that will enable some die hard smokers to kick the habit. In this instance one should look at article writing to share this insight that may have been truly unique during your giving up process.
28-Jan-2009
One of the most important questions a business owner can ask is, “should I trademark a name?”
Successful business owners are justifiably proud of their company’s name. They’ve often worked long, hard hours and spent a lot of money in order to brand their company’s name, slogan and logo. And now they use them on all their products and signage, and in their advertising and publicity pieces.