Archive for February, 2009

17 Proven Direct Mail Gimmicks To Give Your Campaign The Edge

In the right situation, a visual involvement device or gimmick used as part of a direct mail campaign, can dramatically increase your responses (double and in some cases triple them).

Having said that, it’s vital that the gimmick is relevant to the product being sold, and there is direct tie-in in the first paragraph of the copy. Here are some ideas:

The Easiest Way To Make Money Online

I am going to give you the truth about Affiliate Marketing. Affiliate marketing is a very effective way to make money online if you are willing to invest in yourself. Forget the get rich quick schemes and start educating yourself. There are a lot of good sources, for helpful information, on how to profit on the internet from affiliate marketing.

Proposal Writing Tips That Reduce Price Sensitivity

In an increasingly price-sensitive world many business professionals feel that the only way they’re going to write a winning proposal in a competitive RFP situation is if they slash their prices.

The good news is that in most situations price isn’t the burning issue. It’s value-for-money or Return-On-Investment (ROI) – in other words, how much “bang they’re going to get for their buck”.

Coaching and Writing a Book Go Together: 10 Reasons for Coaches to Become Authors

You’re a coach and you know your field. You bring the best of your expertise and inspiration to your clients. Don’t miss the golden opportunity that writing a book can bring you. If you’re good at what you do and want to reach even wider audiences, writing a book is a must in today’s competitive coaching marketplace.

Social Media and SEO Does Social Media Really Make an Impact?

If nothing else, 2008 was the year that social media began to grow without bounds. Between social networking, social bookmarking, and blogging as well as other tactics, social media saw an explosion in participation and interest in 2008. Facebook alone boasted a 116% increase in traffic over 2007.

Copywriting: Turning Features Into Benefits

When copywriting, there’s nothing like a well ordered list of product benefits to put the pop into a salesletter. Benefits are what give a salesletter its emotion appeal and close the sale, but this is something that even seasoned copywriters get wrong sometimes by using features instead of benefits.

Promote Your Dentist Web Site With These Offline Ideas

Hiring the best dental website designer is only part of the solution to drawing existing and potential clients to your dentist web site. Having an online presence is a good start, but you may have to have some offline promotion to get your site noticed by your intended audience. You don’t have to resort to a spam campaign, as there are many more tasteful and effective ways to promote your dentist web site without using the Internet exclusively.

Do You Qualify For Expert Status?

Let’s face it we all believe at some point in our lives that we know everything and that we are experts in our chosen field, until we come up against someone who is faster, stronger, smarter, and does things off the cuff without too much planning. The name for these guys is genius-the question is are geniuses born or can you learn to become one?

Starting A Freelance Copywriter Job

There are tons of copywriters working as regular employees within companies such as advertising agencies, firms, web companies, malls, department stores, network stations, newspapers and magazine and more.

Why Cult Films Will Never Die

Cult films are unintentionally remembered and beloved dusty cinematic gems that through the years gather a small following which then grows to be a large one, although compared to blockbuster films it’s still a relatively selective gathering of people who adore each particular cult film, a cult film is loved for a much longer time than the popular blockbuster.