Archive for May, 2009

Service Professionals: Attract More Clients With a Strong Online Marketing Message

When independent professionals begin marketing their businesses online, they need to begin by describing who they are and what they do. But when most professionals describe their services, they usually begin by talking about their process. “First, clients fill out an intake form. Then we meet for an hour. Then they take one of my assessments. And from there..”

Coming Out As An Erotic Writer

You’re not ashamed that you write sex stories, but you do keep it a secret. You know that things would get hairy if certain friends — and especially certain family members — found out, and you’d rather not deal with that. For now, you’re safe, but it’s a small world, especially on the internet. You may be discovered. The question is, what will you do when that happens?

Business Writing is Not for the Grammatically Impaired

Count the years since you attended the fourth grade. This is not about age; it is about the ability to remember details you learned a long time ago, perhaps 20, 30, 40 years or more. Here is the point. Essential rules of grammar are taught in the third and fourth grades. Are all of those rules still fresh in your mind? Are you certain your grammar skills are strong enough to present clear, intelligent information to your potential customers?

Writing A Novel – For The Beginner – Character Development

In the Story Concept section of our discussion on how to write a novel, we developed a basic one-sentence statement for our novel concept. Something similar to:

When a middle-aged ad man who’s been coasting on his early success for years suddenly finds himself competing with a new, up-and-comer, he wages a life-or-death game of wits with his competition.

Writing A Novel – For The Beginner – Story Concept

The idea of writing a novel can be intimidating, especially if you’ve never done it before. This is why most people who have a desire to write a novel never actually take the plunge and do it … the effort simply appears too overwhelming.

Give Your Book the Professional Look it Deserves

After you have spent hours writing, editing, and revising your book, you have invested a lot of time, energy and passion into the project. You have also invested some money in a professional edit, cover design, and perhaps some coaching.

Focusing On The Content When Writing Articles

By not focusing on providing the reader or potential reader of your article when you are busy with the article writing phase of your online marketing activity you are essentially risking losing the interest of the reader, which will result in them not clicking through to your site, which may well be the primary goal of this article writing exercise.

How to Write an Article Using a Magic Pill Article Writing Template

Do you have the magic pill for a huge challenge in your field? We all want a magic pill that will make our challenges and problems go away. Newbie article marketers miss the mark with this one. They offer their reader the steps but in no particular order. Your readers get frustrated if you don’t give them the proper steps to follow in the right order.

Too Busy To Shop Around For A Copywriter?

In today’s hectic world it can be hard to find enough hours in the day, especially if you are responsible for running a business. Of course the main focus of any business is attracting clients and making money, which all takes a tremendous amount of time and effort in the form of promotion and marketing. At the heart of your promotional efforts is your message, the one you want to get across to potential customers, which may well be published in brochures and leaflets, on websites and blogs and in the press via press releases.

A Guide To Ebook Writing And Publishing

Ebook, otherwise known as electronic book, ecobook or e-book, came to the scene almost a decade ago. With the fast moving society towards a digital age, it was easy for the ebook to get accepted by the techno savvy readers. The Internet being the principal form of communication these days, the popularity of the e-books is growing leaps and bounds among the readers.