Author Archive

Website Marketing: Why Content Comes Before Design

Online business owners often say things like, “I need to get my design completed before I work on my website content.” Or sometimes they meet a web development professional who promises, “We will work on design and copywriting at the same time. Design and content have to work together.

Get More Clients Online: Tips For Developing a Results-Oriented Internet Marketing Presence

Are you an independent professional who is looking to get more clients online? You can grow your online business very quickly when pay attention to three components of your website. Even when you use a blog as your primary home on the Internet, you can still incorporate these components as pages.

The Truth About Website Copywriting: What Service Business Owners Need to Know

Online business owners often underestimate the role of copywriting when they develop their websites, blogs and other Internet marketing promotions. If you haven’t studied copywriting yourself, you may not know what you can and cannot expect from copywriting. You may not even be sure what copywriting is or why you need it.

How Online Marketers Can Avoid This Common Social Media Marketing Mistake

Social marketing media can be a terrific way to attract clients and meet potential business allies. But it is easy to make a mistake so your efforts actually backfire.

Copywriting: Create Compelling Content For Your Professional Services Website

Online business owners and solo professionals often ask copywriters how to write compelling content for their websites. They want to know how to hook readers so they’ll stay involved, keep reading and (ideally) be motivated to sign up for an ezine list or make a purchase. Here are 3 copywriting tips to create compelling content for your website.

Attract More Clients With Compelling Website Content

Creating a website is just your first step in the online marketing process. Once you create a website, you will need to develop content for your website pages and your blog.

Online Marketing: Grow Your Business With 3 Types Of Story Telling

Online marketing begins with website content. Yet creating website content that is compelling can be a challenge, even for experienced copywriters. Independent professionals and solo-preneurs who want to get more clients online can take a tip from the pros: add stories to your website, blog and articles.

Copywriting for Profitable Client Relationships

Online business owners face special challenges when clients revise assignments at the last minute. Often even successful professionals are afraid to say “no” to a good client. But when you get clients through Internet marketing, you can set expectations and avoid these frustrating, no-win situations with some website copywriting techniques.

How To Write And Sell Your Non-Fiction Book To Promote Your Service Business

Authors of self-published books often seek help from reviewers and copywriters. They realize that reviews on Amazon and other online bookstores can make a huge difference in book sales. They also realize they need sales pages to promote their books.

Copywriting: Your Savvy, Secret All-Purpose Marketing Weapon

Copywriting has been called the single most important skill you need for Internet Marketing. Talk to any Online Gurus, Famous Names and Internet Millionaires, and that’s what they’ll tell you.

I heard a speaker make this point at an Internet Marketing seminars. He asked everyone, “What’s the most important ingredient for success on the Internet?” Then he paused dramatically. A few brave people shouted out, “Website?” “Traffic?”