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Don’t Believe the 7 Publicity Myths
By DanekS at 3 December, 2008, 12:00 am
There is a lot of misunderstanding about the nature of publicity and how to go about getting it. Here are 7 myths that may keep you from getting the free publicity you deserve.
Myth 1. Publicity and advertising are the same. Advertising is exposure that you pay for. You control the exact message and, if you’re willing to pay extra, the placement of the ad.
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