Author Archive

Keywords Are Crucial In Web Copywriting

SEO copywriting is based on a foundation of keywords. You need to determine the most important words people use when they look for your goods or services.

With the right tools you can now pinpoint exactly how many people per day in particular country use a particular combination of keywords to look for something and how many competing web pages there are for those terms.

The Energy Of Copywriting

Even the best internet marketers out there who have made millions of dollars on behalf of their clients create dud campaigns at times. They put the same art into their work, they follow the scientific principles behind their web writing but somehow the campaign just fizzles rather than sizzles. There is no apparent reason for the failure, yet somehow the campaign fails to launch. Why is that?

7 Tips To Improve Your Web Copywriting

How we write for the web has changed over the years, with a whole new bunch of rules and strategies that need to be learnt. Here are 7 tips from a professional copywriter to help you improve your web writing.

1. Web writing is not just one style of writing.

How To Choose Keywords For Your Website

What’s the difference between sleeping on the couch and a night of romance? What’s the difference between your letter going into the bin or converting to sales? What’s the difference between page 1 of Google and page 121?

Keywords.

20 Customer Nurturing Strategies

With each and every new customer that comes to your business you are on probation. Each new customer looks at your business to work out if you are someone that they would like to do business with long term.

Balancing Writing For Humans And Search Engines For Web Copy

When writing for the web, you are writing for two audiences: the human reader and the search engines.

The science of writing for the human reader means that you need to look at all the psychological research and triggers to persuade people to read your web page and take action on what they read.

The Changing Face of Web Copywriting

Web copywriting is different to other forms of writing within business. If you think back to the traditional ways we used to market our businesses, we used ads, brochures, flyers, paper based proposals and tender documents and newsletters. I can still remember days when how heavy a tender document was related directly to how importantly it was perceived by the companies.

Does Your Business Need To Blog

Blogs are a great way to build your brand, escalate your search engine results and communicate with people. But before you go all gung-ho and set up a blog here’s a few tips to think about.

1. Why do you want to blog?

Sales Success With Long Copy

We have all seen them – the web pages that seem to go on and on and on. One big, long, ugly page of copy – full of bright red headlines and lots and lots of dot points. If you print the page – you end up with anywhere from 8-20 A4 pages.

Top Tips To Inject Personality Into Your Copywriting

There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from “buying a brand” to “buying the person behind the brand”.