Some of the most common services offered by legal PR companies to their clients are article writing and press releases. In fact, those services are really important as they can help increase both the online and offline reputation of law firms. With press releases you don’t need to write long ones and in fact what is really important is the relevance of the information that it contains and the way you present it, therefore they should be short but sharp. Press release and marketing articles are also vitally important tools for SEO campaigns. Here are some simple tips to increase the results of your clients SEO campaign using press releases.
The expression Professional Services refers to any infrequent, technical or unique function that is performed by independent consultants specialised in rendering such services. Therefore we can say that professional services are any type of services that may be rendered by a formally certified member of a professional body, who has the required skilled to provide a satisfying solution to his clients. Professional services encompass fields such as accounting, legal, medical, actuaries, appraisers, architects, attorneys, brokerage firms, business consultants, business development managers, copywriters….etc That particular expression has been recently associated to Public Relations to qualify a new kind of PR agency called Professional Services PR.
Those particular agencies are characterised by their dedication to provide sophisticated, expertise-driven marketing and business development strategies as well as some applications for authors, accountants, attorneys, consultants, engineers, sales trainers, tech services firms and other professionals. Actually, as competition intensifies, many professionals are discovering the limits of traditional marketing; therefore they see media as a niche market likely to increase their revenue. In fact, newsletters, press releases, and other public relations tools are widely used by accounting, law, architectural, engineering, and management consulting firms.
The term legal PR can mean either PR for lawyers and judicial professionals or litigation PR, which refers to the effort of protecting the client’s reputation during a judicial dispute. In 2003 a famous American communication agency gave a definition of legal PR that has become a reference. According to that communication agency legal PR is: the management of the communication process during the course of any judicial dispute or adjudicatory processing so as to affect the outcome or its impact on the client’s overall reputation. In fact, legal PR is mainly concerned with protecting the client’s image and reputation when involved in a dispute that leads to a trial.