Author Archive

Keep It Simple and Keep It Brief. You Will Reach Your Audience

How many times have you heard the term KISS ? It means, Keep It Simple, Stupid! It is directed against people who are windy in both their writing and speaking. How many times have you attended a meeting where the speaker puts you to sleep? How many times have you read a thirteen page resume? In each case, the speaker or writer has turned you off.
In order to win in this present day competitive marketplace, the one thing you do not want to do is lose your audience. A speaker or writer will invariably violate the cardinal rule of any presentation — keep it brief!