Author Archive

Do Not Try To Catch Your Own Web Content Errors

You are constantly updating your website with new information, new products and new info content and so on. You try to blog every day. If you are like most people, you write something, quickly run through it again for errors, maybe spell check it then hit the submit button. Then, when you happen to re read the material a week later you realize that you have made an idiotic grammatical error, there is a spelling problem that Spellcheck would not pick up or a sentence just does not make any sense. Why does that happen?

Ecommerce Entrepreneurs Need Product Liability Insurance

It is become so easy to go into the ecommerce business that it is possible to be lulled into believing that you do not need to attend to business risks in the same way that you might if you operate a bricks and mortar store. Do not be caught napping when it comes to minimizing product risk with product liability insurance.

Stay Out Of Legal Hot Water By Handling These Four Issues Correctly

Online retailers have to know a lot about their product, about website development, about marketing, about shopping carts and payment gateways, and about legal issues. That’s right, there are a number of legal issues that you must be aware of and handle properly to avoid problems.

Advertising Trademark Infringement

How To Be Effective In Your Persuasive Writing – Making The Case

In this article we will explore how to make your writing more persuasive by voice, tense and more.
Now that you have established a benefit to your reader, you have to persuade the reader to believe you. There are a number of ways to engage and persuade with your writing.

How To Be Effective In Your Persuasive Writing – What Is In It For Me?

As an online retailer you have many advantages. You can offer your products 24/7 without the staffing cost, you do not pay for bricks and mortar overhead, your audience can be global and you can know more about your purchasers than any bricks and mortar retailer can possibly discover. That is wonderful and you probably know a lot about how to exploit those benefits already.

Your Website Owner Requirements Under OCILLA

As an online retailer, your responsibilities go beyond the usual product-driven responsibilities to your customers to provide a quality product at a fair price, fast shipping, reasonable return policy and so on.

Ebay Policy Sides With Sellers In Fake Goods Debate

eBay has been under attack by makers of luxury goods for a number of years. Many high end manufacturers claim that eBay allows the sale of counterfeit products, damaging the reputation and revenue of the original manufacturers.