Author Archive
Focus Your Content On Your Audience With Social Media Copywriting
By jameson459 at 10 May, 2009, 12:00 am
From a social media perspective,traditional marketing does a poor job when it comes to focusing on prospects, and explaining the specific problems their product solves in plain, simple and convincing language. Lazy marketing means that product content gets transferred to websites, brochures and other marketing materials. The problem is if your copy fails to speak directly to your prospect you will lose those them. When people visit your site they are looking first and foremost for answers to problems, not how wonderful your product is.
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How To Write Bulleted Lists
By jameson459 at 22 April, 2009, 12:00 am
Once you’ve drawn your prospect’s attention with the headline you then need to continue the thought in your opening paragraph. Your opening paragraph should state and emphasize the problem and then transition to the solution. The best way to present that solution is with a bulleted list.
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