Author Archive

The Difference Between Features And Benefits

A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides.

While features are important and should be mentioned, if you want consumers to take out their wallets and hand over their hard-earned money you need to convince them of the benefits your product offers.

Common Copywriting Mistakes That Kill Sales

Most business owners who write their own sales materials have had little or no training in copywriting. Their sales never reach full potential because of common copywriting mistakes that sabotage their efforts. Copywriting is an art that must be learned. Time, effort and thought must be put into good copy.

How To Craft A Headline That Pulls In Your Target Reader

It is a proven fact that the headline is the most important part of any advertisement. No matter how good the rest of your copy is, if your headline stinks your ad will fail. It’s that simple.

What is Article Marketing And How Can You Benefit?

Article marketing simply refers to using articles about a specific topic to act as a marketing tool.

As a business owner or seller of a product/service, you write articles that are relevant to your industry and you provide useful information that your customers would benefit from. This can benefit businesses both online and offline. That is right, we are not just talking here about online marketing.