Author Archive

3 Reasons Why You Need Testimonials In Your Marketing Arsenal

Testimonials are hands down the most powerful tool in your arsenal for creating trust and value in you and your offering. Conversely they are also one of the most underutilized in most businesses.

3 Sure Ways To Get More Prospects To Respect Your Value

One of the secrets to advertising success is to Get More Prospects To Respect Your Value.

Isn’t it a pain when people don’t respect the price you charge? Well, it will also be painful to hear that it’s your fault! That’s right. If your customers are “shopping around” you haven’t convinced them of your value. And while respect is related to trust they are not the same thing at all.

10 Tested Techniques To Get More Prospects To Take Action Now

Direct response advertising is all about getting your prospect to take the action you want. And the sooner they do that the better your conversion rate will be.

There are many techniques and they work in combination so use them all to maximise your results. The idea is to build urgency, make it easy to respond and give no reason to put it off until later.

7 Proven Ways To Get More Prospects To Want To Respond

Direct response advertising is all about making an offer and getting a response.

Whether you’re asking your prospect to make a purchase, pick up the phone to call you, or simply to provide their email contact. Your objective is to get them to respond and take the next step in your sales process.

3 Effective Strategies To Get More Prospects To Read Your Ad Till The End

The second step to the 7 secrets of advertising is to get more prospects to read your ad till the end. After all, if we don’t get to fully inform our reader how can we expect them to make a buying decision. And fully informed means, reading your ad right to the very end.

5 Top Ways To Get More Prospects To Take Notice Of Your Advertising

The number one secret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all, if they don’t even notice you, that’s a done deal and you’ve totally wasted your money.

There’s a whole bunch of ideas you could use, and here’s 5 top ways to get you started.

5 Tips To Get More Prospects To Trust What You Say

The third step to the 7 secrets of advertising is to get more prospects to trust what you say.

Take it for granted that no-one believes you. Now, that sounds rather blunt, doesn’t it? But people don’t know you so why would they believe what you say?

The Single Biggest Mistake Small Business Owners Make With Their Advertising

Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising.

The reason why is obvious, but little understood. They simply copy the big end of town and do what big companies do because they think that’s how to advertise successfully. After all, aren’t those companies successful?