Author Archive

Short vs Long Articles For Marketing

By kgmarkd at 8 July, 2008, 12:00 am

There has been a persistent squabble over whether one should use short or long articles online. In article marketing, the squabble continues with strong support for each position. Short articles are generally considered to between 400 words to 500 words and in some cases as little as 250 words. Long articles are more than 750 words.

Why Online Sales Are Emotional

By kgmarkd at 5 July, 2008, 12:00 am

The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions.

Online Prospecting Depends On Keywords

By kgmarkd at 4 July, 2008, 12:00 am

“Sell the sizzle not the steak” is an adage common among sales people and marketers. It was coined by Elmer Wheeler in his book “Tested Sentences that Sell”. Creating the next best sizzle has then become an obsession amongst marketers. You find a campaign commended for the heads it turns, but the question rarely answered satisfactorily is, how many turned heads could be developed into interest and a consequent sale?

Finding Free Content For Your Website

By kgmarkd at 26 June, 2008, 12:00 am

The attraction to infringe on copyrighted work to use in your website is mainly driven by the fact that these kinds of works are either demanding to create or are specialized content. Either way, there are some sources of content you can use to get copyright free content or those allowing some level of use legally.