Author Archive

Choosing Your Target Audience on the Web

As a writer by profession and passion alike, I know that knowing your audience is a cardinal rule in the practice. The explanation is simple. If I am writing for a supposedly intellectual bunch of people in the academe, I put an air of sophistication in my language. When I write for a more general audience, I intentionally make it simple and direct. It is not only a matter of preference; it is a matter of courtesy. Ultimately, it is ensuring that what I write is read, understood, and appreciated.

Why I Like Things Short Online

I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading a wide variety of works changed my mind. The challenge to any writer is to make the article clear, concise, and readable. After all, the purpose of writing is to express. The simpler the language, the more people understand and appreciate what I write. The wider my audience, the more effective my writing becomes.

Make It or Break It with Headlines

Anyone who has experienced trying to read the front page of a daily paper that measures 13 by 22 inches knows how headlines wrestle for a reader’s attention. Although the page layout has a lot to do with which piece is read first, the way a headline is worded can also make or break a story. Let’s put it this way: a so-so story with an extremely catchy headline might prove to be disappointing, but it will still be read. The same story with a humdrum headline will be dismissed in a split-second.

2 Steps in Writing an Effective Web Copy

Most online instructions on how to write effective copy for the web revolve around details and tips regarding keywords, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with keywords, all in an effort to jack up the chances of your site landing on the top results of search engines.

Why Writing for the Web is Different

Every day, we are deluged by all kinds of copies (that is, advertising in print, radio, television or online). Often we are not conscious of them, but I guess in our little ways we subconsciously filter which copies work and which don’t. Personally, the ultimate test whether a copy succeeds or not is if I am persuaded to buy a product, try a service, or even inquire about something that has caught my interest.

Why You Shouldn’t Hire Cheap Writers For Your Websites

Maintaining a content-heavy website is a daunting task for one person, especially if you’re running a website that requires a constant stream of written material. If you’re running a blog on a specific field or topic and your audience expects daily updates of one article, you can probably go on without hiring other writers if you manage your time well.

How Do You Know Your Writer Is Good

Spotting a good writer can sometimes be tricky, yet necessary so that you could be assured that all your writing needs are fulfilled. Here is a list to help you choose the writer that you need.

A sense of professionalism

Spotting that Amazingly Articulate Article

A well-written article needs to be enlightening and impressive. Websites need eloquent, relevant, educational and entertaining material that can catch and keep the readers’ attention.

There are a few pointers that you need to know to come up with that winning article.

Can’t Manage a Juggling Act Online? Hire a Skilled Writer

In the challenging, fast-paced world of the Internet, the presence of highly skilled writers is in much demand. You need to keep your head above water to remain competitive while other website owners are attracting most of the traffic from search engines by packing their websites with relevant and informative content.

Why Cheap Articles Are Not Worth Your Time

Cheap articles are the wallflowers in the party; who cares they exist? Like VIP guests, only valuable content gets the attention of site visitors. VIP guests attract people to move closer to them. Like VIPs, valuable content demands a higher price because they make the more important and sophisticated clients come and stay longer at the party!