Author Archive

Online Copywriting. Copy and Content: Any Difference?

People generally consider content and copy as two different entities. Well, it is true: they do have two different purposes. The purpose of content is to provide information of some subject. Content can be encyclopedia articles, long descriptive text, tutorials or even pictures and media (as non-textual content). The purpose of copy, however, is more incentive in nature. Although in some cases copy can resemble content; its primary objective is engaging people to take action. Making a purchase, signing up for a newsletter, following a link or adding a page to bookmarks – whatever you want your visitor to do. So, while content informs, copy motivates.