Author Archive

Copywriter Success Requires Homework

It’s crucial for you as a copywriter that you understand the product or service you are selling.
As the legendary copywriter Joe Sugarman said “you must discover the true unique nature of the product” What that means is that every product or service has it’s own identity – your job as copywriter is to reveal it!

Blast From The Past Can Shape Your Future!

Your marketing is your business think about it. Big companies spend billions on advertising sometimes up to half their budget, Why?

Because advertising is the single most powerful media there is period! Everything is based on advertising – in fact our whole financial system would cease to exist if it were not for advertising.
So, you need to understand the basics before you start writing your ads.

Do You Qualify For Expert Status?

Let’s face it we all believe at some point in our lives that we know everything and that we are experts in our chosen field, until we come up against someone who is faster, stronger, smarter, and does things off the cuff without too much planning. The name for these guys is genius-the question is are geniuses born or can you learn to become one?

Why Advertising is Crucial For Your Business

Any businesses survival is dependent on two key factors A. The product or services being offered and B. A healthy supply of interested customers wanting that product or service. Advertising is the only way to bridge that gap between your business and your potential customers.