Author Archive

The Five C’s of Quality Writing

By pptwhite at 4 December, 2007, 12:00 am

There are two components of any copy, whether it’s an article, a Web site, or a book: content and appearance.

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Want People to Read Your Work? Hire a Professional Editor!

By pptwhite at 4 December, 2007, 12:00 am

Visit any networking luncheon or after-hours mixer anywhere in the country, and chances are, if you asked, “Has anyone here ever thought about writing a book?” more than half the hands in the room would go up. Many people – coaches, speakers, and entrepreneurs in particular – have thought about writing books. And the truth is that a lot of them should.

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Overcoming the Planning Hurdles When Writing Your First Nonfiction Book

By pptwhite at 4 December, 2007, 12:00 am

Once you’ve covered the basics of determining who your specific audience is, understanding exactly what they want to read, and knowing what other similar books already exist, it’s time to begin strategizing the business angles of your book. Beginning nonfiction authors frequently err in judgment when it comes to the practical, business, and fiscal components of creating your book.

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Major Mistakes Beginning Nonfiction Authors Make and How to Avoid Them

By pptwhite at 4 December, 2007, 12:00 am

It’s never been easier to write a book than it is today. With the advent of print-on-demand and self-publishing, almost anyone can throw a book together – a real bound book, with pages and everything – for a few hundred bucks. This news should be encouraging, because there’s no reason you shouldn’t author the book you’ve always dreamed of writing.

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Self-Publishing Book Production & Marketing Mistakes to Avoid

By pptwhite at 4 December, 2007, 12:00 am

Once your book is written and you’ve determined that you will be self-publishing, there are a few serious errors you are going to want to steer clear of.

THINKING YOU DON’T NEED AN EDITOR

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Write a List – Grab the Cash!

By pptwhite at 4 December, 2007, 12:00 am

Famous List Makers. Did you happen to read Nick Hornby’s novel, “High Fidelity,” or see the movie by the same name? In the film, John Cusack’s character, record store owner Rob Gordon, is a list-making fiend. He has lists of the Top 5 Episodes of “Cheers,” the Top 5 Pop Songs About Death, the Top 5 Elvis Costello Songs – and even the trite Top 5 Movies. In fact, his list of the Top 5 Worst Breakups is the central plot point for the story.

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