Author Archive

What’s An “Article” and How Do I Get One?

“Articles” are 400-1,000 word pieces of content on topics of interest to your potential customers.

A good article has a few key ingredients. Your article must be original content (not copied from somewhere else), and written to educate, inform or enlighten your potential customers. Think about your area of expertise, and imagine yourself talking to a potential customer. What knowledge, advice or ideas would you pass along? What are you passionate about? What insights do you have that you want to share?

How to Write an Effective Resource Box

To write an effective resource (About the Author) box, start out by being personal and positive! Include your name, your site, and a clear description of your area of expertise. Readers are drawn to professionals that are real and trustworthy. This personal connection results from a stable reputation between authors and readers. To achieve such a connection, continue to submit more articles with a personal “About the Author” box, and then readers will begin to recognize your name and knowledge. Your profile information will then help YOU market yourself to readers as a reliable expert. With such a good reputation, readers will then read your articles more often, which increases traffic to your website!