Email marketing software has dramatically increased in popularity over the past several years. In the meantime, spam filters have become more savvy. This is not to say that spam filters are out to thwart email marketers, since that is far from the case. Spam filters are actually out to catch those people who aren’t abiding by email marketing software best practices. They are out to get the ones actually sending spam. That, in turn, helps legitimate email marketers because it reduces clutter in the recipient’s inbox. This is not to say spam filters don’t pose somewhat of a problem, because there are always false positives and that’s what you really want to avoid.
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posted on December 23, 2009 by robertburko
Filed Under: Ezines and Newsletters