Author Archive

Copywriting Services- Why Does It Matter?

By stevelazuka at 10 June, 2009, 12:00 am

In the bold, new world of Internet marketing, the advantage goes to those who know how to write. This may come as a shock to those trained to believe that you need a marketing degree and/or years of experience in sales in order to identify and capture a target market. Of course, these things don’t hurt, but all the experience in the world won’t help you if you can’t get the word out effectively, and this is why, as online marketing tools, copywriters have come into their own.

Article Marketing- 5 Tips for Success

By stevelazuka at 19 May, 2009, 12:00 am

You may not realize it, but every time you visit a website or blog, read an e-book or even engage in social media, you are likely being exposed to article marketing. This form of online product/service promotion is rapidly becoming the best way to increase online visibility for businesses. If you would like to get on the bandwagon, there are a few things you should know in order to make article marketing work for you.

Content Marketing- Capturing the Long Tail Market

By stevelazuka at 16 May, 2009, 12:00 am

So, what is the long tail? Well, in the world of Internet marketing, the long tail refers to the market for goods and services that are in highly targeted, specific niches. Unlike the high demand markets at the head of the demand curve, long tail markets are less in demand but more likely to produce greater revenue over time.

Principles of Writing Good SEO Content

By stevelazuka at 15 May, 2009, 12:00 am

SEO content is, quite simply, anything written for the purpose of improving search engine ranking. Articles, blogs, white papers, and e-books are all examples of online communication that can contain SEO content. Regardless of what you are marketing to or sharing with others, SEO will help you gain greater online visibility.