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From the Black and White Television to the MySpace Generation- How People Search for the Best Buy 2

Here we discuss traits of Gen Y leading up to how they buy. What kind of companies will they be drawn to? What will companies have to do to attract them? Finally, we show a glimpse of what their purchasing process might look like.

From the Black and White Television to the My Space Generation- How People Search for the Best Buy

I asked my 24 year old son how he used websites when he bought something. This is what he said, quote:

“I expect the websites to already know what I want when I get there.”

Six Tips to Improve Your Website Words

Good writing consists of good thoughts, clearly expressed. This becomes very important on your website. Consider the following statistics.

A recent Webmarketingezine survey of 327 business sites indicated:

– 96.3% had content nobody appeared to read
– 72.4% never mentioned product or service benefits
– 74.4% used jargon words their own target readers were unlikely to understand