Rice Publishing

Articles under the ‘Copywriting’ Category

18 Aug, 2008

Think Right to Write Well

Posted by: shadostarr In: Writing for the Web

As every website content writer who works for a living writing will be able to tell you, there are certain prerequisites that determine how much impact the final product will have. One of the most important of these is the fact that clear thinking is the predecessor to clear writing. However, it’s often the case that when your thoughts are muddled when you first start writing, they become more concise as you work them out.

The headline is the most important part of your sales letter because it must capture attention instantly and also fuel interest. Headlines should concisely communicate the essence of your message and wet visitors’ reading appetite. Without a strong compelling reason to read on, the visitor will leave your web page.

Copywriting presents special challenges when your website visitors arrive with a mindset of, “I can’t afford this service.” To convert these prospects to clients, you copywriting needs to reframe your prices and fees.

07 Aug, 2008

Let’s Take a Look at Copywriting Assignments

Posted by: rdokoye In: Copywriting

There are numerous methods for you to acquire copywriting assignments. Within this article day, will focus on different websites where you can acquire copywriting assignments as well as how to acquire clients who will bring you copywriting assignments.

07 Aug, 2008

Copywriting as a Job

Posted by: rdokoye In: Copywriting

Within this article today we will look at what copywriting as a job has to offer. There is a great deal of benefits if you have copywriting as a job. The salary for a copy writer is much higher than the average wage in the United States. According to the magazine Advertising Age, the average salary for a copywriter in the United States is right around $60,000 when you include bonuses and that was for the year 2005.

07 Aug, 2008

Looking At Copywriting Jobs

Posted by: rdokoye In: Copywriting

There is a great deal of copywriting jobs out there today. Within this article today, we will look at the future of copywriting jobs as well as where you can find more information.

07 Aug, 2008

What Is the Current Copywriting Demand?

Posted by: rdokoye In: Copywriting

Within this article on copywriting demand, we will look at how much work there is out there for someone who wants to do freelance copywriting as well as the demand for copywriters as a profession.

05 Jul, 2008

Why Online Sales Are Emotional

Posted by: kgmarkd In: Writing for the Web

The differences in media may introduce challenges in the process of selling from a website. But the fundamentals of persuasion remain unchanged. This then means that online sales are not different from offline sales, and this includes the mix of logic and emotions.

04 Jul, 2008

Online Prospecting Depends On Keywords

Posted by: kgmarkd In: Writing for the Web

“Sell the sizzle not the steak” is an adage common among sales people and marketers. It was coined by Elmer Wheeler in his book “Tested Sentences that Sell”. Creating the next best sizzle has then become an obsession amongst marketers. You find a campaign commended for the heads it turns, but the question rarely answered satisfactorily is, how many turned heads could be developed into interest and a consequent sale?

Use these eleven super-hot copywriting methods to set your online sales on fire.


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