Copywriting can be a very lucrative field and is for many writers out there today. Within this article today, we’ll focus on how you can make copywriting a strong field for you so that you have million-dollar copywriting.
Congratulations, you’ve finally finished your ad copy. You’ve gotten feedback and it all looks good. Now do something to make your copy even better. For instance? Well…
1. Use a hand written letter on your ad copy instead
of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal
touch will always increase your sales.
So you’ve optimized your web content for your niche keyword terms, made sure you use those terms in the meta title, the meta keywords, meta description, H tags, top of the page, bottom of the page, and scattered throughout the Web page. You’ve spent weeks getting links with your keywords in the anchor text. You’ve blogged and pinged, tagged and pinged, posted to forums, and prayed, “Please Google, list my site as #1 for my main keywords!”
Peter worked hard. Damned hard. All day he toiled to sell blueberry muffins. And they were special muffins with forty blubberies each. But he only sold so many. Everyday, he’d fight a losing battle just to sell them all. At the end of the day, they weren’t fresh anymore and people didn’t want stale muffins. Then one day Peter doubled his profit. Yeah, just like that. He changed what he said and he sold twice as much.
But how do you write this powerful copy (words which will sell your product), if you are not a copywriter?
Here are some basic guidelines:
Communicate directly to your readers, by writing as if you were talking to them. Correct grammar is not the most important issue – being understood is.
When you are trying to learn how to write an effective sales letter in any copywriting training course, you need to first recognize and understand the basics. The basics are crucial in order for the sales letter to flow nicely. I will briefly elaborate on them.
1. The Qualifier
When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting business. You can make a great living without ever having to get dressed or leave the privacy of your own home.
Writing sales copy is a learnable skill. You aren’t writing the next great novel but a short novella that persuades your reader to your desired action. Sales letters are really salesmanship in print. Have you listened to a good salesman before? Not the typical used car type but the smooth salesman who has a quality conversation with you. You have walked out of the store with a new widget and you are convinced it is the smartest purchase you’ve made all year.
Copywriting is an art.
It is the art of writing sales related materials such as sales letters, e-mails and advertisements. It uses the direct response or direct marketing technique to persuade the reader to ultimately act upon subscribing or buying products or services.