Firstly, let’s get clear it is not about writing just anything. You are hoping to be making money from home because you have set up a website or blog. This website should focus on a particular topic or “niche”. You need to be clear about your niche because generalized sites have to be part of a huge brand to generate income. Probably you are not in this league yet but would like to start making money from home gradually and see if it is something you can develop in the future.

People are hungry for information - that is why the Internet has become such a huge part of our lives. Say you are an expert on a topic and you want to get the word out there. By getting the word out there to as many sites as possible your internet visibility grows, and with that the potential for making money from home.

Here are the benefits that writing articles can give your Internet business.

1. It’s An Absolutely Free Way To Promote Your Internet Business

There are many article submission sites out there which will accept your articles for nothing. Some will have a very specific focus but some are very general. The more of an expert you are on the topic the more relevant your articles will be. Nearly everyone who is searching the Internet is looking for specific information. This is why if you write about your particular topic you can become the “go to” person. Writing articles is the way that you establish this reputation.

2. Your Internet Visibility Will Grow With Your Article Submissions

When you post an article you are asked to submit a “resource box”. In order to be making money from home your objective is to get people to click through to your website. The resource box is the one place you can put your link. When your article is taken up by other sites, and it will be, they have to preserve this resource box with your information and link.

3. Why Links Matter

Remember your resource box has to remain intact for articles to be reproduced. Those are the copyright terms of your article submission sites.

Now are you beginning to see why this will help you with making money from home? The more information sites that take up and reprint your article the more link backs will be out there on the Internet. Hence the growing visibility. It is not unusual for good articles to be taken up by hundreds of sites.

4. Positing Yourself As An Expert

As you are developing your role as an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate for your goods or services. In order to be making money from home you are aiming to maximize your conversion rate. Conversion is when your traffic converts to sales. People are much more likely to buy from those whom they perceive as an expert. What better way to show that than by writing articles that will allow you some bragging rights, right?

5. How To Write For Major Impact

Keep your articles focused and informative. You will not be writing a novel. The common length of articles for the submission sites is 400-800 words. Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum.

If you want to be making money from home and you don’t have loads of spare cash to promote your site writing articles is one of the most productive activities to start you off. If you are like most experts and are passionate about your subject, then you can be making money from home before you know it.

P.S. Don’t forget - if you put a series of articles together they can be your first ebook!

Trisha Stone is passionate about helping people get going with their successful internet businesses. Get her free 20 page report “The Absolute Beginners Guide to Affiliate Marketing” by going to http://theinternetbusinessexchange.com/presents/index.php.txt

Whether you write them yourself, use private label rights material, or outsource them, you need to understand what makes for a successful article and how to maximize the cumulative effect of your articles.

With this in mind, let’s take a look at some basic elements that should be incorporated into every article you use …

1. Title Keywords And Keyword Phrases

Keywords are still the primary way of directing traffic on the Internet. Whether you’re online looking for information about how to use a yo-yo or you’re looking to purchase a Stanley 25 foot, retractable tape measure … you start with a basic search. Google, or whatever other search engine you may be using, develops a list of websites and articles that they believe meet the criteria of your search term. In the case of our examples, these would be either yo-yo related or Stanley tape measure related.

If you have a website, or you’ve written an article on how to use a yo-yo, but the term yo-yo or more appropriately, “how to use a yo-yo,” isn’t included in the title, then your content will most likely never appear in the search engine results. Or, if it does, it will be buried so deep in the results that it’s unlikely anyone will ever find it.

So, in your website page title and in the title of the article, you want to include the keyword phrase that properly reflects the content. In the case of our example, once again, it would be … how to use a yo-yo.

2. Keyword Density

There was a time when keyword density was the way the search engines measured how well your content met the criteria of a search. For instance, if you only had “how to use a yo-yo” in the title and it appeared nowhere else on the page, then your content would be deemed less relevant than content that included the same phrase dispersed fairly regularly throughout the page.

Of course, this was quickly abused by webmasters who wanted the search engines to place their content at the top of the results. Some would write nonsensical articles stuffed with keyword phrases. Others would hide keyword phrases on the page by making them the same color as the background. Well, the search engines frowned upon such tactics and quickly went about deleting them from search results.

Until recently, though, it was still believed that having a keyword or keyword phrase appear on the page (or in the article) two to three percent of the time would be helpful. However, as the search engines have become more sophisticated they’ve learned to recognize appropriate content without the need to see constant references to a keyword phrase.

So, in our example of “how to use a yo-yo,” they’re able to identify associative terms such as yo-yo string, palm of your hand, yo-yo tricks, walk the dog, holding the yo-yo, making a slipknot, etc.

The bottom line: get your keyword phrase into your content a couple of times and don’t worry about density.

3. Provide Good Content

What else needs to be said? If you’re going to write articles for distribution or for your website pages, make them solid articles with content that visitors will find to be worth their while. Don’t junk up the Internet anymore than it already is. Respect your visitors. Respect your business. Do it right.

4. Linking Articles

Articles written for the purpose of promoting your website or a product should use proper linking strategies. For instance, if the article is on how to use a yo-yo and you want traffic to a specific page on your website about buying the right yo-yo, you would take advantage of your resource box at the bottom of the article for this. Here’s what you might include: To learn more about yo-yoing, visit our site at (list the website address). And if you’re looking for the latest yo-yo models with designs that make every step of yo-yoing easier than ever, don’t miss our specials!

In this example, you would want to anchor the text “latest yo-yo models” with a link back to your sales page.

As your article gets distributed to numerous article directories around the Internet, each one will have those two links pointing back at your website. This is an excellent way to not only draw traffic, but to gain the attention of the search engines.

Learn more about finding niche keywords, low-hanging keyword phrases with plenty of searches but not too much competition, and how to use them in a free five video series that teaches it all: http://internetweapons.com/on/micro-niche-finder.html

The definition of clear writing is simple as well. Writing is considered clear when any reader can identify the point quickly and follow all of the supporting arguments. All content writers and SEO consultants know that any manner of ambiguity is considered bad writing and will not be effective for either drawing prospects into a site or actually selling the product.

All writers that work on or near the Internet know that it’s impossible to be effective if you’ve left the reader out in the dark as to what the most important words mean. Remember that it’s very important to revise unclear references when it comes to pronouns and who they refer to. The website content writer can enter some particularly dangerous territory when they fall into the ambiguity trap when they’re writing blogs. These are one of the areas where space limitation means that every word needs to count and be specific.

It’s necessary for both the novice and the professional website content writer to be aware of sentence structure so that they avoid making illogical comparisons in their text. For example, ‘Company X’s vacation policy is more liberal than the federal government’ makes little sense when compared to a well thought out sentence like ‘ Company X’s vacation policy is more liberal that the federal government’s.’ It’s often the case that correcting the situation is a matter of just inserting the right word.

One of the last things that content writers and SEO consultants need to keep foremost in their minds is that they need to be specific in all areas. Remember that vague words can be misunderstood. A general statement that product y saves you money does not have the same impact as a sentence that gives a specific number about the amount of money that will be saved.

Finally, it’s a good idea to use transitional words. For example, ‘however’ tells the reader that you’re moving off in a different direction and ‘therefore’ generally tells them that you’ve come to a conclusion. The best website content writers are also aware that they need to be as economical as possible with the words that they use and to that end they should be trying their best to eliminate all the negatives in their sentences where ever possible. So whenever you see a phrase like ‘not unaware’, the good writer is immediately replacing it with a single word like ‘aware.’

Writing is a craft and as such it demands that the serious person be constantly upgrading their skill set and looking for the new innovative and economical ways to say things

Robert Starr is a professional writer/editor with several published books and a degree in journalism. He’s brought 20 years of experience in the craft to his own on line writing/editing service. You can reach him at
http://www.robstarr.org/index.php

First though the good news!

The good news is that you are already a ’speech writer’. You just don’t know it yet! Ok. What do I mean? Simple. The truth is that you have already spoken to people before. You have already been constructing dialogue long before the harrowing thought of having to write it down and deliver it came into the equation. You speak to your friends, family and work colleagues (though maybe not your boss!) without having to pre-plan everything you say. You just react. Well, the good news is that writing a speech is not really any different from that. It simply takes the process one step further along and has you writing it down.

Where the panic sometimes comes in is that to write a great speech there are three further elements that are useful to consider. The first of these is empathy. Speech writing is an empathetic medium. It is concerned both with connecting with yourself, but also with your audience. In a sense it is all about building bridges. And the best speeches are always going to be where the audience empathise with you or your message. In a way it is a bit like being a surfer. As you deliver a great speech it is as though you are riding a wave of emotions, both internally, but also in the mind of your listeners. And the more engaged they are with the message and sentiment of your speech, the more they will connect with it and get benefit from it.

Empathy is something however that can be taught. The ‘trick’ is trigger points. And no, I don’t mean that you should shoot your audience to make them like you! No. What you have to realise is that every great speech has trigger points. Moments where the speech builds to a crescendo, and a memorable line or sentiment is delivered. What this means for your speech writing is that you should tailor the speech so that every so often the speech has these points. It could be a moment of great passion. Like in Martin Luther Kings ‘I Have a Dream’ speech where he uttered those lines. Or moments of comedy perhaps if you are delivering a best mans speech. Remember to write them in.

The second element of a great speech that you must have is momentum. Speeches are defined by the momentum they create. In the same way that a good book has a beginning, a middle and an end, a great speech is one where the tension is building until the end before being released. The audience should never feel this lapse, because it is in the building of this tension that you create the momentum that drives the speech forward and keeps people interested. This is one of the key failings with most speeches, namely that they lack direction. They end up being a convoluted collection of anecdotes, but without a driving momentum. Every speech must have a message.

The third key element is Practice. Never underestimate the value of repetition. Drill that speech so far into your head that you could deliver it under any pressure. It was said of the Romans - ‘Their drills were like bloody wars. And their wars were like bloody drills’. The point is that they practiced! They didn’t control an empire for over 1000 years for nothing. And the same is true of your speech writing.

So, get busy. Get writing. Speak with Passion. Empathise with your audience. Draw them in. Deliver trigger points throughout. Build to a crescendo, and remember to practice. It makes perfect.

Want more information about writing a KILLER speech? Then read our speech writing how to guide at http://www.anecdote.org - Where we have a world of writing resources at your fingertips.

You can also attract people if you have attractive offer rates, which are not very expensive. People always look for quality and good pricing. If you are smart, you would keep that in mind. Keep it fairly priced. Also have discounts, if you have more than one book for sale, or two or three editions of the same story. If you have your own website, then you should utilize that website. Post links to your e-book all over the website, so that it becomes accessible from different places that they visit.

Write on topics that are important and what people really need. As the world is changing at such a rapid space, you need to choose the right topics for your e-book. For example, write a book on gardening tips for the elderly, or golf tips. Write on things that people would require in their everyday lives. Make your cover page interesting and colorful, with a brief summary of the story or maybe with a good presentation in the start. Make them want to open your book online and read and read. Somehow, the eye should be convinced that what it sees is pleasing so that it convinces your brain that the e-book is good. Work on your designs and color schemes.

In this fast-paced world of the Internet and media, the e-book is available and is easy to refer to, whenever information is needed on the spot. You could make it easier by compiling information needed by normal people on different subject matters. Use your talent to write, and convince readers to read, by making it available online. There is a lot of hard work involved, but then nothing comes free in life. Perseverance and effort are two strong factors that lead to success.

Victor Epand is an expert consultant about books. When shopping for books, we recommend you shop only at the best bookstores: http://www.usedbooksell.com , http://www.sellautographedbooks.com , and http://www.vedicbooks.info .

But you don’t get time. Then, before you know it, there it is! In the shops! But that’s your idea, you thought of it first and now this other person has had the same idea, taken the action that you were so slacking in and turned it into a money spinner so they can live it up on the Costa Del Easymoney.

If only you had looked into protecting your intellectual property. But would it really be possible to protect an ‘idea’? Well, yes it is. Intellectual property rights are a legally binding way of protecting your idea that would prevent other people from using it. They may think their idea is original as nothing else like it is available on the open market and you may not have got round to actually producing the product but you would be protected and they would not be able to make their millions with it.

Intellectual property is defined as expressions and creative ideas formed by the human mind. This means, quite simply, your idea can stay that way until you are ready to use it without worrying that someone else will beat you to it.

There are ways of doing this. You can apply for a patent, design registration, trademark or copyright depending on your idea and the stage at which it is at.

A patent protects the way a new invention works, the way it works and the way it is made as well as what it is made from. This allows you to prevent others from importing, buying, selling or making your invention in any way, shape or form.

Once your idea is under way, a design registration will protect the physical appearance of your product from the shape, contours, patter, material and decoration as well as the texture. The reason you will need a patent as well is because the design registration does not cover how a product works. So, someone else could come along with an entirely different looking product that works in exactly the same way and if you only have design registration and not patent, then you cannot prevent them from making it.

Once your idea is underway, you will more than likely come up with a catchy signature phrase or recognisable logo that makes your individual product immediately recognisable. This will need to be covered by a trademark to stop other inventors using the same symbol or phrase.

Copyright is slightly different in that it applies to the more artistic market. Literature and music are the most commonly known works that are covered by a trademark. Also under the protection of this particular umbrella comes art, drama, layout, broadcasts and recordings. A copyright is an automatic right and does not need to be applied for. It will last for the author’s lifetime plus seventy years. However, you cannot copyright an idea so when it comes to intellectual property, it needs to be written, you cannot say “I was going to write a book about that” and claim it as your own.

The thing to remember is that, if you have that idea and don’t have the time, it takes a limited amount of time to get intellectual property rights to it. That way, you can sit it on the back burner until you do have the time.

Expert inventor Catherine Harvey looks at how to protect your intellectual property to prevent anyone else stealing your ideas. To find out more please visit http://www.applied.uk.com/intellectual-property.htm/

Matte finished laminating pouches will provide sufficient protection for your documents, but they can also give you the ability to write on the surface much easier than you could on a glossy finished laminate. If you spend a lot of time in meetings or presentations, I’m sure you can see the advantage to being able to take down notes on your document that has been laminated. With a matte finished laminated document you have the ability to write on your document with a ball point pen, or even a pencil. This is not possible with glossy finished laminate, the result would look very faded and smudged.

One thing that is worth mentioning is that you don’t really have to choose between matte and glossy, because there are pouches out there that have one side which is glossy and the other side which is matte. This is a great solution for someone who needs to have the flexibility to be able to write on their laminated document, but also want the slick look of the glossy finish to make their document look professional.

If you have your own laminator I would suggest that you pick up the matte/glossy combo pouches because unless you need both sides of your document to have the professional look that the glossy finish gives you, it is much more worth your while to have a document that offers the best of both worlds. Don’t underestimate having the ability to mark up your documents and make notes while you are in your meetings or presentations, it could mean the difference from remembering and forgetting something that could potentially give you the upper hand in what you are trying to accomplish.

Tony has extensive knowledge on Matte Laminate and also provides knowledge on Laminated Documents. For more information on Laminating Pouches visit http://laminating-pouches.net

Recently someone sent me an email, saying, “My target market is people who are very smart but who chose fields where they don’t make a lot of money. How do I motivate them to buy?”

(1) Emphasize value.

Frugal clients have learned how to spend money wisely. For example, clothes can be compared on “cost per wearing.” Demonstrate that your product or service can

–help buyers earn far more than they invest
–help buyers save far more than they invest
–help buyers save time so they can earn (or save) more than they’re spending

(2) Show buyers they’re getting much more than they realize. Often they’re buying one service but gaining additional, unexpected benefits that have real value.

“You’re not just getting business information,” one coach says. “You are also getting accountability and a sounding board. So you won’t just get ideas: you implement them and you gain energy.”

“When I walk your dog,” says a pet sitter, “you get a whole evening of peace and quiet. Fido is too tired to chew your socks or chase the cat.”

(3) Recognize that some website visitors will not be ready to become clients. Help them screen themselves.

I get concerned when someone tells me, “I went thousands of dollars into debt to buy John’s program and I haven’t been able to work with it.” Usually clients least able to afford your services will also have greatest difficulty identifying their own needs.

If John charges the level of dollars that can plunge a client into debt, his process could include

–a self-assessent “is this program right for you;”
–an application or interview where he asks tough questions;
–a detailed description of what’s involved in the program; or suggested income and earnings guidelines

(4) Give detailed descriptions of clients who successfully used your service. For example, your success stories might come from

–clients with 5 or more years of business experience; –clients with specific types of experience (such as teaching, managing or coaching); and/or
–clients with a huge network of family and friends

You’ll be more likely to attract clients who will benefit from your service. These clients are the ones who write testimonials and refer others.

(5) Break down your service into small daily amounts.

Why do some people spend as much as $200 a month at Starbucks? Because each day they spend two, three or four dollars. Each purchase seems small.

Often your service will seem insignificant when you break down the amounts into weeks or even days.

(6) Introduce the Cappuccino effect.

“Tom” struggles to pay his bills, but I see him carrying a tall cup of cappuccino…mocha, pumpkin or frosted, depending on the season. “Jane” had to borrow last month’s rent from a friend, but she just got her nails done.

When presenting your service, copywriters encourage comparisons of “apples to oranges.” Today’s copywriters tend to compare service to cappuccinos (or some other luxury product).

“About as much as you spend on your cable bill each month…”

“Probably less than you spend each week on lattes…”

Or my own personal favorite: “Less than the cost of a power lunch.”

Sometimes I even say, “If you took me out to lunch to pick my brain, you’d pay more than you might pay for this ebook.” It’s true. And I’m not available for lunch, most days.

(7) Recognize that people make decisions based on attitude, not bank account.

“Michael” once told me, seriously, “I’m earning X dollars a year. Your fees sound high.” Michael was actually earning more than most of my clients who comfortably paid for my services.

We all know people who claim to be struggling financially, yet we see them ordering double mocha cappuccinos, eating out, buying expense workout clothes and/or driving cars when they have access to an excellent bus system.

These decisions may be rational. A manicure may give Jane the confidence to head off on a job hunt. Tom’s coffee shop visits may have high social and even networking value.

But your goal is to identify clients who can comfortably afford your service and gain real value from working with you. Use creative copywriting and strategic conversion strategies to beat price resistance.

To learn more about getting greater results from your website marketing, download The 7 Best-Kept Secrets of Websites That Really Attract Clients. From Cathy Goodwin, Ph.D., Copywriter and Website Marketing Coach. http://www.copy-cat-copywriting.com.

There are so many ways to create attention-grabbing headlines. For example, you could:

1 - Start with a question
“Is Google AdSense Driving Potential Customers Away from Your Site?”
“Hate exercise? Me too.”

2 - Address your target market
“Attention Small Business Owners!”
“If You Are A Webmaster And Looking For Free Tools…”

3 - State a fact
“Your Competitor Could Be Your Best Friend.”
“Marriage is the Biggest Investment In Your Life.”

4 - Use a quotation
“I Lost 20 Kilos In 60 Days.”
“I Made $8,397 Last Month With My Affiliate Program!”

5 - Arouse curiosity
“Did You Know That…”
“What Your Boss Doesn’t Want You to Know…”

6 - Connect emotionally
“Do You Feel Tired When You Wake Up in the Morning?”
“Are You Frustrated Because Visitors Leave Your Site Without Buying?”

7 - Present your Unique Selling Proposition (USP)
“Get your University Degree In 12 Months Even If You Have Not Completed High School”
“Combine AdWords and ClickBank for Huge Online Profits and Make $1000 Per Month Without Having A Website Or A Product To Sell.”

8 - Create dreams
“What Will You Do With That Extra $1,000 A Week?”
“If You Could Convert 80% Of Your Website Visitors To Customers, How Much Money Would You Be Making?”

9 - Provide newsworthy information
“New Study Founds That 8 Out of 10 Websites Could Be Damaging Business’ Credibility.”
“Drink Two Glasses Of Red Wine Every Day And You Will Live Longer, Reveals…(name of Study)”

10- Explain ‘How To’
“How to Promote Your Ebook And Become a Celebrity.”
“How to Choose Your Wedding Diamond Ring.”

11- Give reasons
“12 Good Reasons For Drinking Red Wine.”
“24 Reasons To Form Strategic Alliances.”

12- Start by ‘why’
“Why You Should Not Use ‘Click Here.’”
“Why Potential Customers Are Abandoning Their Shopping Carts.”

13- Guide Step-by-Step
“Five Easy Steps To Win Customers.”
“Three Critical Steps To Gain Customer Loyalty”

14- Instil fear
“Did You Realise That You Could Be Sued If…”
“What Will You Do If Your Computer Crashes?”

15- Command
“Lose Weight While Sitting At Your Computer”
“Create Ads That Will Boost Your Sales.”

16- Use Comparisons
“Organic Search Engine Marketing Versus Pay-Per-Click.”
“Should You Give Away Or Sell Your Ebook?”

17- Add Secrecy
“Insiders’ Secrets For Instant Online Profits”
“Psst! For Your Eyes Only…Expert (name of Expert) Shares How He Earns $25,000 Per Month With EBay.”

18- Educate
“Learn To Promote Your Website On A Shoestring Budget.”
“What’s Blogging? Is It For You?”

19- Provoke
“Women Over 35 Are Better Lovers.”
“Buying Shares Is A Waste Of Money.”
Provocative and controversial statements can attract attention but they can also infuriated your readers. Use with caution.

20- Start with negatives
“Don’t Make Your Sales Page Look Like An Advert.”
“12 Reasons Not To Buy A Web Cam.”

21- Offer expert advice
“All You Should Know About…”
“Doctor (name of Doctor) Recommends…”

22- Give a new perspective
“The Art (or Science) of Writing Headlines.”
“The Language of Success.”

23- Exaggerate (if you can justify it)
“The Revolutionary Formula Of…”
“The Best Recipe to Cure Hangovers.”

24- Give away incentives
“Free pedometer.”
“Win A Holiday In Paris.”

Now that you know how to make headlines, let your own creativity take the lead.

Henriette Martel is a website strategist, author of ‘200 Marketing Ideas for Your Website’ (http://www.marketingcues.com) and director of the Australian Training Guide (http://www.australiantrainingguide.com.au).

There are several thicknesses to choose from and some of them are able to be used on certain laminators and not on others. You should make sure you know your laminators limitations before purchasing. The thinnest laminating pouch available to the average consumer is 1.5mil. Most of the laminators out on the market will not support this thickness, it will provide limited protection but is very easy to crease and warp, but it should prevent tearing and damage from spills.

The next step up from 1.5mil is 3.1mil. This thickness is usually used for big documents. 3.1mil laminating pouches allow sufficient protection for your documents, but it is still very possible to damage documents that are laminated with this thickness.

5mil is the next step up, this thickness will work great with small documents, as it will give sufficient protection, and it gives your document some substance.

7mil pouches is quite a bit thicker than what you will normally see in a laminated document, usually the only items you will see laminated at this thickness might be a badge or something similar.

Finally the 10mil laminating pouch thickness is the thickest of the bunch. It can be hard to find a laminator to support the 10mil. This is typically used to laminate large professional signs that need to have a very solid and stiff feel.

Chances are if you are going to be laminating standard letter sized documents or smaller you will want to use the 3.1mil thickness. Just make sure before you purchase a laminator that you know exactly what thickness each laminator can handle. Research your laminating machines capabilities and test out a few different options before you start laminating your important documents. One good thing about laminating pouches is that they are not that expensive, so you should be able to afford to test out some different sizes and thicknesses without making much of a dent in your pocket book. When choosing your pouch thickness there is a fine line between too thick and not thick enough, so make sure you have a clear idea in your head of how thick you want the document to be and go for it.

Tony has extensive knowledge on Laminators and also provides knowledge on Laminated Documents. For more information on Laminating Pouches visit http://laminating-pouches.net