Do you know the first step in self publishing your book? If not, this is the article for you. First of all, congratulations on finishing your book! Welcome to the circle of successful self starters. You’ve made a good decision to publish your book yourself. As a self published author or small independent publisher, you get to receive the lion’s share of profits. You have creative control of your book – meaning you can create your book your way.
Even so, I have a few words of caution, before we get to the first step of self publishing. In case you are reading this article in the valley of decision, there are pros and cons for whatever method you choose to publish your book. So, I always encourage my readers to educate oneself about the publishing industry and the options available.
It’s a good day for self publishing in the Digital Age. Technology has advanced with the arrival of digital printers and electronic readers and devices. It’s easier, faster and cheaper than ever to self publish your work. Now is a good time to jump in and join the Information Revolution.
Many people think the first step is to select a printer. Before you rush off to press, there are some things you should do to prepare your book for successful self-publishing. The preparation step of the self-publishing process includes everything you need to do to your book manuscript before you deliver it to the book printer. Here are a few first steps in self publishing:
1. Decide your publishing goals. The FIRST STEP is deciding your publishing goals. For example, is your book a personal family history book that you plan to sell to a few friends and family? Or do you plan to mass-market your book to the world? Many POD, publishing service companies have different level packages for the hobbyist or professional author. According to your goals, you can opt to choose a POD company or a full service specialty book printer to publish your book.
2. Invest in book editing.
This decision will let the world know if you are serious about your message or not. Even if you have decided your book is just a family book. Decide to give your family and generations to come the best book you can. You’ll be glad you did. Look at it this way; your book is representing you whether it’s a business book or family book. Put the stamp of professionalism through editing. Each reader will be proud to recommend and gift your book to friends, family and others. So, invest in your book; get it professionally edited. Copy or line editing will bring your manuscript up to professional standard.
3. Get an ISBN Number or ISBN block.
An ISBN number is what identifies the book publisher. Currently, it is the only way you can be considered a self-publisher in the publishing industry. At the time of this writing, no one can give, assign or sell you ISBNs except RR Bowker, the U.S. ISBN agency or their approved representatives. You may now purchase a single ISBN or a block of ISBNs. Additionally, for your information at the time of this writing if you choose to publish via a POD service company they are the ISBN holder not you.
4. Hire a book designer for book layout.
The interior of your book is structured by a book layout. In other words, the book layout is what structures the content of your book and makes it look like a book. Here is another opportunity for you to invest in your book project. With the success of your book in mind, this is not the time to skimp on a professional look. If your potential book reader or customer opens up to a sloppy layout, it will limit your book’s success in the market.
5. Invest in cover design.
Seventy-five percent of 300 booksellers surveyed (half from independent bookstores and half from chains) identified the look and design of the book cover as the most important part. They agreed the jacket is prime real estate for promoting a book. On that note, your book cover design can cause your book marketing campaign to fail or succeed. So, I encourage you to get your book cover professionally designed.
Are you ready to publish your book successfully? Did you decide your publishing goals? Are you preparing for success by investing in an editor, your own ISBN number and book designer. Great! Now that you know the first few steps in self publishing, you can go full speed ahead, go ahead take the plunge. Don’t hesitate any longer. Start today. Your audience is waiting for YOUR unique message and viewpoint. Make it different. Make it count. Make it yours.
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